Nine West Misses the Mark with Regressive Ad Campaign

Starter Husband Hunter, Walk of Shame and First Day of Kindergarten are momentous shoe-purchasing occasions that should be celebrated...according to Nine West. The shoe brand clearly didn't take a page out of Pantene,Always and Barbie's recent ad campaigns, which have championed women to empower themselves rather than sexualize and minimize their accomplishments. Straight from their Twitter feed:
 

It's hunting season. If you're looking for Mr. Right or Mr. Right Now, we have a shoe for that:http://t.co/C61UmgJ83Tpic.twitter.com/9eOzwZtGPG

- Nine West (@NineWest) August 1, 2014

Don't women have more important life occasions than snagging a husband--oops, 'starter' husband--and sending their tot off to school? Nine West states this type of message is all in good fun, and that consumers should not take the advertisement too seriously. Yet consumers on Twitter have expressed discomfort with the campaign's portrayal of women. Mary Lynne Alexion tweeted:

@NineWest Shoes are cute, but 'really' sending women back to the 50's. Sell me shoes with a message to empower #women. Creativity? NOT !

- Mary Lynne Alexion (@MLAlexion) August 5, 2014

Nine West's senior vice president of marketing, Erika Szychowski, told the New York Times that the campaign is meant to modernize the brand to women who think about "occasions" differently than they might have in years past. A night-on-the-town shoe, for example, would now be considered an on-the-prowl shoe. The company also plans to advertise shoes for an "anticipatory walk of shame."

Wouldn't a shoe collection including First Day on the Job, Boardroom Booties, Job Hunting,
Power Pump or Start-Up Sandal be more appropriate and inspiring? After all, Nine West is a shoe brand that plenty of women look to for career-appropriate footwear.

Long gone are the days when women do little else besides stay at home with the kids. Women make up almost 70 million members of the US workforce, and are graduating at higher rates than men. Let's hope another designer understands what women really want, and creates a show collection and ad campaign that celebrates their achievements and gives them career confidence.

What to Wear to Your Start Up Interview

You are set to graduate in May and already starting to interview. You've studied the company and have prepared your interview QA. But what do you wear? Your college career counseling office always adheres to the dark suit uniform, but you know the tech scene is much less formal. What do you do?

Working in the tech scene as a coder or programmer in Silicon Valley requires a very different wardrobe than the rest of the country. You want to look like you fit in for any job you apply for. Nix the suit but err on the side of business casual. Dark denim, blazers and a heel's for women and a closed toed shoe for men (no sneakers).

The tech scene can thank Steve Jobs for his informal approach to tech with jeans and a black turtleneck. It can also applaud Mark Zuckerberg for famously introducing the hoodie and flip-flops to tech company culture. We're sure Mark never thought he would be a fashion icon. Yet, his style has helped dictate what is appropriate for billion dollar businesses like Facebook. Yet, going into the actual interview, unless you are the founder of a billion dollar enterprise – stick with business casual and don't get too comfortable. Especially if you are only at the initial interviewing stage.

It's just clothes, does it really matter? Your attire tells the interviewer the type of environment you want to work in. If they see you dressed up very formally they'll make the assumption that you wouldn't want to actually work for their company. They don't see you as a natural fit. When they look at their sea of current employees and then at you – they want you to be able to be one of them. There is a difference from looking casual to looking like you rolled off the couch. Make sure you clothes are pressed and clean. Your hair, shoes, bag are all well-kept and organized. You might be wearing a button down short but if it's wrinkled, it'll only distract the interviewer from the words that are coming out of your mouth.

Still clueless, where should you turn? Look on LinkedIn and see if you can get a sense of style by current employee's photos. Scan Google for write-ups of the company or photos from events. If you are really unsure of what to wear, stalk the office. A few days before the interview, stand on the other side of the street from the entrance and see what people are wearing as they come in and out of the building. What you wear is a nonverbal expression of what you want to represent. . Statement pieces are encouraged but don't get too creative unless the position calls for it: Fashion, PR, Graphic, Art Director...Whatever you do, don't wear a shirt that makes a literal statement – no graphics.